Marketing Plan Calculator Name *Email Address *Business NameWhat are your Marketing and Revenue Goals for this fiscal year?What is your company's gross sales revenue target for the fiscal year? *USDWhat percentage of your sales should come from marketing leads? *Industry Average: 40-60%What was your Annual Revenue for last year?” *This is your annual revenue generated from active clientsHow many active clients generated this revenue? *Based on your previous number of clients and revenue generated your Average Sale Size is:$Average Sale Size Per ClientWhat percentage of sales opportunities will your company win? *Industry Average 20-30%What percentage of your marketing responses (inquiries) will become qualified? *Industry Average 4-8%What response rate do you expect? *Industry Average: .05% - 5%What is your Marketing lead generation budget as a % of sales? *Growth Company 12-30% | SMB 4-8% | Enterprise 1-4%How many salespeople will be following up the qualified marketing leads? *Your Marketing Plan Needs for the Year!Total Revenue Needed for this Fiscal Year$Total Number of New Customers Needed this Fiscal YearAnticipated Revenue Generated from Non-Marketing Lead ActivityQualified leads needed:Inquiries needed:Touches needed by marketing annually:Touches needed by marketing per quarter:Touches needed by marketing per month:Total marketing lead generation budget:$Expected cost per marketing contact (touch):$Average cost-per-inquiry:$Average cost-per-qualified-lead:$Average cost-per-sale:$Inquiries needed per salesperson this fiscal year:Qualified leads needed per salesperson this fiscal year:Qualified leads needed per salesperson per month:Digital Marketing Touch BreakdownHow many Opens do you get from your outbound (non-optin) email campaigns per month?This value is for companies who send outbound non opted in email campaignsHow many Opens do you get from your opt-in/newsletter email campaigns per month?This value is the number of people who open your emails that have opted in to receive your communicationsHow many Opens do you get from your Sales Automation campaigns a month?This value is for companies that use CRM Sales Automation Tools for Email, Call, Text and Instant MessageHow many unique organic website visitors do you get each month?How many unique web visitors do you get each month from: Pay Per Click (PPC)-Social Media-Retargeting-Content Syndication?This value is for unique visitors as a result of pay per click campaigns text or display adsHow many leads come from Affiliates each month?Traditional Marketing Touch BreakdownHow many Word of Mouth/Referral Networking do you get each month?Enter annual number of leads from in-person events or trade show?Enter annual number of leads from Webinars?Enter annual number of Direct Mail pieces sent?What response rate do you expect?Industry Average: 1% - 9%Average number of Leads per monthThis is auto-calculation of your number of leads from in-person and from webinarsYour Plan of ActionTotal Touches needed by marketing per month:Total Touches of Current Marketing Plan InitiativesNumber of total marketing touches per monthMarketing Touches DeltaDelta is either the positive or negative number of marketing touches your company needs to generate per month in order to hit revenue goal. If you have a negative value, that would suggest you need additional data or budget to increase the number of touches required to hit your revenue goalIf your Marketing Touches Delta number is Positive - Congratulations! You are on your way to meeting your sales and revenue goals for the year. Let’s Build Upon What is Already Working and Increase Your Conversion Rate and ROI.If your Marketing Delta number is Negative - Then you need our help to reach your goals!Check the box for the strategies that interest you most in helping you reach your goals:Reviews & ReputationDirectory ListingsSocial Media ManagementWebsite Creation & OptimizationDigital AdsSearch Engine Optimization (SEO)Content CreationVideo ProductionEvent PlanningWebinar HostingAffiliates & NetworkingEmail MarketingDirect MailCRM Sales AutomationOtherOur team of Marketing Specialists will work with you on a customized strategy to meet your goals.SEND RESULT We proudly partner with:
