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How to Hashtag

Hashtags are an essential tool for increasing the visibility of your posts on social media. Adding a relevant hashtag or two to your posts can help them reach the right people and get more engagement from your target audience. Here are some tips to help you...

Copyright Online and Fair Use in Social Media

With the vast amount of digital content available online, it is important to be aware of copyright laws and how they relate to sharing content on social media. Here are some tips that will help protect your rights as well as ensure you don’t infringe on someone else’s...

Facebook Advertising vs. Boosted Posts

For businesses looking to promote content and grow their audience, there are two primary options: Facebook advertising and boosted posts. Both have their advantages and disadvantages, so it is important to understand the differences between them before investing any...

3 Tips to Make Your Website More Effective

Your website is the heart of your online presence and the most important part of any digital marketing strategy. Having a site that not only looks good but is actually useful, can have a major impact on your business success. Here are three tips to help make your...

What is Programmatic Advertising?

Programmatic advertising is an automated form of digital ad buying that uses advanced technology to purchase ads on behalf of a business. It eliminates manual processes, such as manual bidding and budget tracking, and streamlines the entire process — from media...

What is Content Marketing and Why is it Important?

Content marketing is an important part of any successful digital strategy. It involves creating, curating, and distributing engaging content to reach a target audience, with the goal of driving conversions or other desired outcomes. Content marketing helps establish...

Digital Customer Service: the 10 Key Components

Digital customer service is no longer a luxury, but a necessity. Here are 10 cornerstones of effective digital customer service: 1. Availability: Digital customers expect to find businesses open and available 24/7, or at least have consistent hours. 2. Efficiency:...

5 Reasons Why SEO is Essential for Website Success

Search engine optimization (SEO) is an essential part of any website's success. Here are five reasons why SEO matters: 1. Increase Visibility: Optimizing your website for search engines will help your business show up higher in search results and make it easier for...

How to Utilize Paid Ads to Increase Your Facebook Following

Facebook is one of the most powerful social media platforms for businesses. Here are some tips for leveraging paid ads to grow your page following: Define Your Audience: Specify who you’d like to target with your ads, such as age range, interests, and location. This...

Essential Data For Online Business Listings

When creating a business listing for your company, it's essential to provide the right information for potential customers. Here are some of the key data points you need to include in your listings: 1. Business Name: This should be consistent across all listings and...
How to Hashtag

How to Hashtag

Hashtags are an essential tool for increasing the visibility of your posts on social media. Adding a relevant hashtag or two to your posts can help them reach the right people and get more...

Copyright Online and Fair Use in Social Media

Copyright Online and Fair Use in Social Media

With the vast amount of digital content available online, it is important to be aware of copyright laws and how they relate to sharing content on social media. Here are some tips that will help...

Facebook Advertising vs. Boosted Posts

Facebook Advertising vs. Boosted Posts

For businesses looking to promote content and grow their audience, there are two primary options: Facebook advertising and boosted posts. Both have their advantages and disadvantages, so it is...

3 Tips to Make Your Website More Effective

3 Tips to Make Your Website More Effective

Your website is the heart of your online presence and the most important part of any digital marketing strategy. Having a site that not only looks good but is actually useful, can have a major...

What is Programmatic Advertising?

What is Programmatic Advertising?

Programmatic advertising is an automated form of digital ad buying that uses advanced technology to purchase ads on behalf of a business. It eliminates manual processes, such as manual bidding and...

What is Content Marketing and Why is it Important?

What is Content Marketing and Why is it Important?

Content marketing is an important part of any successful digital strategy. It involves creating, curating, and distributing engaging content to reach a target audience, with the goal of driving...

Digital Customer Service: the 10 Key Components

Digital Customer Service: the 10 Key Components

Digital customer service is no longer a luxury, but a necessity. Here are 10 cornerstones of effective digital customer service: 1. Availability: Digital customers expect to find businesses open and...

5 Reasons Why SEO is Essential for Website Success

5 Reasons Why SEO is Essential for Website Success

Search engine optimization (SEO) is an essential part of any website's success. Here are five reasons why SEO matters: 1. Increase Visibility: Optimizing your website for search engines will help...

Essential Data For Online Business Listings

Essential Data For Online Business Listings

When creating a business listing for your company, it's essential to provide the right information for potential customers. Here are some of the key data points you need to include in your listings:...