Listings for local SEO
If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.
The more accurate and consistent data there is about your business across the web, the more search engines will trust the validity of the business. And the more the search engines trust the business, the higher they will rank in local SERPs (Search Engine Results Page).
According to Moz in their 2017 Local Search Ranking Factors survey, 13% of professionals list citation signals as the most important element in Local Pack Ranking factor.
Moz, 2017
What’s in an online business listing?
The information contained in business listings can vary across verticals and directories—but some key pieces of information hold true across them all.
NAP Data
The most crucial data held in a business listing is the NAP data—name, address, and phone number information. NAP data is critical for the online visibility of any business, and every listing source contains this information for the businesses listed. Having correct NAP data ensures that not only will consumers find your business online, but that consumers will also have accurate, up-to-date information on how to contact you.
NAP data is also important for search engines like Google to display your business in geo-targeted searches. If someone is searching “good seafood” in the Boston area, the local Boston seafood places with correct NAP data will appear. Of course Google gives search ranking priority to business with correct NAP data—how else are they supposed to tell where you are, what you do, and if you’re even a legitimate business at all?
The stats
Consumers are looking for your business! What exactly are they looking for?
- 53% of mobile searchers are looking for directions
- 50% are looking for business addresses
Think with Google
Despite the importance of accurate NAP data, our data shows that many businesses are failing even at this basic step into the world of listings.
- 86% of businesses have either missing or incorrect company name information listed across all listings sources
- 72% of businesses have either missing or incorrect address information listed across all listings sources
- 71% of businesses have either missing or incorrect phone number information listed across all listings sources
Data taken from the 140,000+ local businesses in our system
Hours of Operation
One of the most important details about your business to include besides NAP data is the hours of operation. When a consumer is searching for their business (or their goods/services), they have a high purchase intent, and are likely searching for an immediate need.
The consumer will likely a visit a business after the business is shown as “open” on their Google search.
If your business has no hours listed, the consumer would have to go out of their way to find out whether you’re open or closed from their website, or a phone call. Or, worse yet, they drive to visit your business and find that you’re closed! Now they’re not only inconvenienced by not knowing your business hours, but they’re also upset for wasting their time. Let the negative reviews commence!
If your competitor has their business hours listed, they’ll likely capture that consumer. People just want their needs fulfilled—they’d be happy to spend their money at a business that has their hours correctly listed if they were coming in-store to make the purchase.
The stats
- 73% of purchases that result from mobile searches happen within the same day, and most (63%) within a few hours
- 76% of consumers report that they expected hours of operation information when conducting a search
- Over 60% of consumers find that knowing the business hours helps them make their purchase decision
Localeze, 2015
Consumers are often looking to make purchases the same day that they’re searching, so make sure they know your store is open when they go looking!
Websites
Does your business have a central “hub” of information to direct users to online? Throw that website link into your business listings. Consumers will often travel from Google search into a business website to get a feel for the business, and learn more about what they’re offering. So obviously, including a link to your website is important for their online presence.
The stats
- 93% of businesses have either missing or incorrect website information listed across all listings sources
- Only 7% of businesses have their website information correct across all listing sources
- Nearly half of small businesses don’t have a website (Clutch)
Website accuracy by industry
If a user can find your website, they’ll get a better impression of your business, and likely have a more positive experience. With nearly half of small businesses not having a website, you can make your business stand out on the SERP by including your website data in the listing information.
Other listing information to include
Depending on your business vertical, there may be other pieces of information important for you to include in their online business listings.
- Payment methods
- Services
- Brands
- Holiday hours
- Photos
- Social profiles
- And more!
The more information you include across all listing sources and directories, the easier it will be for consumers to find your business and purchase your products and/or services.
Good post! We are linking to this particularly great article on our website. Keep up the good writing. Carlynne Henri Gaivn
Great article. I will be going through many of these issues as well.. Barrie Aurthur Jobey
You have noted very interesting details ! ps decent internet site . “We simply rob ourselves when we make presents to the dead.” by Publilius Syrus. Phil Lesley Egin
Enjoyed reading through this, very good stuff, appreciate it. Cassandra Bucky Stichter
Merely wanna say that this is very beneficial , Thanks for taking your time to write this. Calli Vince Ryon
Thanks-a-mundo for the article post. Much thanks again. Really Cool. Malia Georgie Misha
I like reading a post that will make men and women think. Laurie Constantin Shiau
Very good post! We will be linking to this particularly great article on our website. Keep up the good writing. Virginia Rafi Morena
Every once in a even though we decide on blogs that we study. Listed below are the most recent websites that we pick. Irena Gan Sigfrid
Awesome post.Much thanks again. Mechelle Talerico
“I wish to point out my admiration for your generosity in support of men who really want help with that area of interest. Your real commitment to passing the solution all over appeared to be pretty effective and have usually helped some individuals just like me to arrive at their targets. Your personal insightful hints and tips means so much a person like me and even further to my office colleagues. Best wishes; from all of us.” Alexandria Amerio
Hmm іt seems ⅼike youг blog ate my first comment (it wаѕ super long) ѕo I guess I’ll just sum it uρ what I haⅾ wгitten аnd say, I’m thorouɡhly
enjoying үouг blog. I as welⅼ am an aspiring blog writer
bսt І’m stilⅼ new t᧐᧐ the whоle tһing.
Ɗo yoս have any pointѕ fօr rookie blog writers?
І’d genuinely ɑppreciate it.
Feel free tο visit myy webpage: let me watch this
Neat blog! Ӏs your theme custom mɑdе or didd you downlload it fгom
someѡheгe? A deswign ⅼike уouｒs with a few simple tweeks wоuld
really make my blog shine. Ꮲlease let me knoԝ wheгe yοu gоt youг
design. With thanks
Herｅ is my web page barbara eden nude
What’s Happening i am new to this, I stumbled upon this I’ve found It absolutely useful and it has aided me out loads. I hope to contribute & assist other users like its helped me. Great job. Byron Beninati
Really informative article.Really looking forward to read more. Fantastic. Gerry Zellman
Really informative post.Really looking forward to read more. Cool. Ronna Tinlin
Thanks so much for the blog post.Thanks Again. Great.
Awesome article post.Much thanks again.
I am incessantly thought about this, thanks for posting.
I reckon something truly special in this website.
I will recommend your beautiful post site to my friends
I will recommend your beautiful post site to my friends
Hello there! I just would like to give you a huge thumbs up for the excellent information you have got here on this post. I am coming back to your website for more soon. Aime Maison Baruch
Absolutely composed subject material , regards for selective information . Willyt Manfred China
Howdy very nice web site!! Guy .. Beautiful .. Amazing .. Rosetta Clarance Nealson Latrena Avictor Arnulfo