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Category: Web Design

Categories
Web Design

3 Tips to Make Your Website Actually Useful

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Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So with the priorities of today’s business websites being speed and ease of use, here are 3 tips that can make sure you are providing your customers the information they require in the best way possible to help you make conversions either on your site or in person.

1. Where is the business?

Contact information is the most important information you can have on the internet. Seems simple enough, yet many well-intentioned websites make this information difficult to find. Studies show that people will tend to look at the top left corner of your website first, like they’re reading a book. This is where the most important information should be, your contact info—don’t make customers scour the page looking for a way to find your business.

There is lots of data you can include in the contact information section. The trick is finding the balance of information overload vs. unnecessary vagueness. There are three things you need to specifically include:

Hours of operation

People seeking this information are likely close to buying, so having your hours of operation listed accurately and in a fashion that’s easy to read is a huge priority. Here are two examples, one bad and one good, to showcase how your hours should be listed online

Don’t do it like this
We are open Mondays – 8:00 am-5:00 pm, Tuesdays – 8:00 am-5:00 pm, Wednesdays – 8:00 am-7:00 pm, Thursdays – 8:00 am-5:00 pm, Fridays – 8:00 am-7:00 pm, Saturdays 12:00 pm-5:00 pm and the service shop is also open until 7:00 pm.

Looks hard to read, right? It doesn’t look nice, it’s hard to look at specific days, and you don’t know if the service shop is just open on Saturdays, or if it’s always open until 7:00 pm every evening.

A better example
Sales:
Mon 8 – 5
Tues 8 – 5
Wed 8 – 7
Thurs 8 – 5
Fri 8 – 7
Sat 12 – 5
Sun Closed

Service:
Mon-Sat: 12 – 7

Looks a lot nicer, right? It’s a lot easier to read and find the information you need. The most important part is to make sure the hours are accurate. Even if it takes an extra line to better explain a confusing set of hours, customers greatly appreciate knowing when they can expect your business to be open.

Address

Unless you’re an online retailer, your address is an essential part of your contact listing. But just like hours of operation there is are a variety of ways to share your location. Here is how we recommend it. Provide enough information so that Google maps can locate the business. For people in major cities, often times just your street address is sufficient. But if your business is a little tricky to find consider linking to a map application, or have the map right on the website. If you’re going that direction, make sure to use an accredited map engine like Google Maps, instead of a hand-drawn creation. People tend to be a lot more familiar with popular map formats and might get confused/scared at the sight of your beautiful artwork.

Phone number

This is the number where customers can most easily reach you. Businesses with multiple departments equipped with individual phone lines, might want to stick those on a “Contact Us” page. There’s no sense in cluttering your home page with 30 different phone numbers. Businesses should have one phone number on the homepage display to be a catch-all for any inquiries. Don’t forget an area code for those out-of-town customers. Make it easy for on-the-go customers to hit a button and have their mobile device ring the business instantly.

2. Who is the business?

You likely have a lot to say about your business so the real challenge here is the distillation of your story. Here, think of the company from the customer’s’ perspective; what makes you unique? Why are you better than their competitors? What do you do for customers? These question will likely shed light on the most important information to share, at least at the top of the page.

Once you’ve got your top level information cased, consider designing a way for interested customers to learn even more about the business. There you can dive deeper into your history, philosophy, and share any achievements or media coverage your business has had in its past.

3. What does the business do?

This is where functionality needs to be the highest priority. Customers are looking for confirmation that your business is what they are looking for in the moment they are searching. You can’t afford to have this information be anything but concise, easy to find, and extremely helpful. It’s challenging to know the exact right strategy for your business but a tactic we recommend is taking a look at your closest competitors for insight.

Look at those website and assume the perspective of their customer. If you like something about the way their website works, make a note. If you find something super inconvenient or confusing, again, make a note. Have these notes inform your approach.

Conclusion

A lot of people think a website should be an online version of your business. In reality, this is virtually impossible. A website is more like a messenger for your business. It’s a tool for relaying information about the business to potential customers. If your messenger is long-winded, confusing and tries to use flashy bright colours to grab attention, the customer is not going to be engaged. If your messenger relays all the information in a simple, concise and memorable way, customers will be much more likely to engage. It is quite likely a website is the first impression the customer might have of your business—remember, you only get once chance to make a first impression!

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Categories
Web Design

55 Stellar Statistics for Websites

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Welcome to the most comprehensive collection of design, functionality and content stats for websites.

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Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a store in this mall may as well not exist, as every consumer looking to shop would come to the mall to find what they need. If a business was nowhere to be found in this mall, the consumer would shop at one of the other infinite stores. Simple solution: all businesses need a store. However, simply having a store in the mall is not enough. Each store needs visible signage spread all throughout the mall to entice consumers, and businesses need to be accurately listed in the mall directories so shoppers know they exist. The more often a business and products/services are displayed and mentioned around the shopping mall, the easier it is for the shoppers to locate the store. Another simple solution: businesses need visible signage, and accurate listings in the mall directories. But, again, there’s more to attracting customers than just having pretty signs, and the store itself has to provide value, too. Once the consumer walks through the door, the look, feel and contents of a store have to be good enough to keep customers from turning around and walking out again.

Sounds complicated, doesn’t it? Good thing this shopping mall doesn’t exist, right? Wrong. The thing is, this shopping mall exists. It’s called the Internet. The store is your website. Everything that holds true for stores in our fantasy shopping mall is true for businesses on the internet.
Accurate signs and listings in the appropriate directories will get a business found, but it’s the business’s website that’s going to keep consumers interested. With over half of businesses having websites, businesses who want to experience success need to know how to stand out.

These stats for websites illustrate why it’s essential to build the best store in the mall, and how to keep traffic and conversion rates on the rise.

General

1. The average revenue for a small business is $3.6 million, but the average revenue for a small business with a website is $5.03 million
2. 53% of small businesses had websites in 2014
3. 67% of businesses with annual sales of $1,000,000 – $2,490,000 have websites

Functionality

4. 64% of shoppers who had a poor experience with their site visit will shop somewhere else next time
5. 39% of consumers will stop engaging with content if the images won’t load
6. 39% of consumers give up on content when it takes too long to load
7. 47% of consumers expect a page to load in 2 seconds or less
8. 23% of online shoppers will stop shopping if page loads are too slow, while 14% of online shoppers will take their business to another site
9. More than half (52%) of online shoppers say that quick page loading times are important for their loyalty to a site
10. Delays at peak traffic times made more than 75% of online consumers abandon a site for a competitor’s
11. A one second delay in website loading time can lead to a 7% loss in conversion
12. Increasing your site’s loading speed from 8 seconds to 2 seconds can boost conversion rate by 74%
13. A site that takes 6 seconds to load will have a 50% loss in conversion
14. 40% of consumers will abandon a website that takes longer than 3 seconds to load
15. 75% of online consumers will use the “back” button before a slow page fully loads
16. 51% of American online shoppers say that a slow loading time is the top reason they abandon a purchase
17. Slow websites cost retailers $2.6 billion in lost sales each year

Design

18. 38% of consumers will stop engaging with content that is unattractive in imagery or layout
19. A consumer’s first-impression of a website is 94% design-related
20. Website credibility is judged 75% on the site’s overall design
21. 85% of consumers will abandon a site due to poor design
22. Given 15 minutes, 66% of consumers would prefer consuming content that is beautifully designed than something simple
23. It takes consumers 0.05 seconds to form an opinion about your website, so use that time wisely!
24. The right colors increase brand recognition by 80%
25. 52% of consumers states “aesthetics” as the main reason why they would not return to a site

Devices

26. 90% of consumers use multiple devices sequentially
27. Not only are 97% of millennials mobile users, but 20% don’t use desktop at all
28. 61% of digital media time is spent on mobile, with only 39% on desktop
29. 85% of adult consumers believe that a company’s mobile site should be good or better than the desktop version
30. 65% of customers develop a better opinion of brands, services and products when they have a great mobile experience
31. 88% of consumers prefer to shop with retailers that deliver connected cross-channel experiences
32. If consumers have a good experience on your mobile site, they are 59% more likely to make a purchase
33. 67% of online shoppers are more likely to buy from a site that is compatible with mobile devices
34. Mobile-commerce (m-commerce) saw an annual growth of 56% in 2015, while desktop e-commerce only saw an increase of 8%
35. 50% of online shopping is done on a mobile device
36. Almost 70% of tablet users make a purchase on their device every month
37. Over 20% of tablet owners admit to shopping less in real life since they purchased their device
38. While 50% of consumers will switch devices if they are having trouble interacting with the content on a site, 33% will stop engaging entirely
39. 62% of companies that designed a site specifically for mobile experienced an increase in sales

Content

40. 47% of consumers check the products/services pages of a website first
41. 65% of consumers want to see contact information on the site’s home page
42. 44% of consumers left the website because there was no contact information
43. Over half of consumers want to see an “about us” section on a company’s home page
44. 54% of consumers find that a lack of contact information available on a vendor’s site reduces the vendor’s credibility
45. In a study of 200 small business websites, 70% did not display clear calls-to-action
46. TL;DR! 38% of consumers will stop engaging if the content is too long
47. 50% of sales are lost because consumers can’t find the content they’re looking for
48. 46% of consumers say that the most annoying thing about a website is the lack of message (unable to tell what the company does)
49. Keep it down! 33% of consumers said that video/audio that plays automatically on a website annoyed them or caused them to leave
50. 69% of consumers reported that having too many form fields deterred them from filling out a contact form
51. 70% of viewers look at lists with bullets, while only 55% look at lists without
52. Websites that have 51-100 pages generate 48% more traffic than website with 50 pages or less
53. 69% of North American marketers say that personalized and dynamic content is important for their business’s website
54. 20% of consumers think that a blog helps establish a company’s credibility
55. B2B companies that blog once/twice a month generate 70% more leads than companies that don’t blog at all

Sources: business2community, Adobe, Econsultancy, Statistic Brain, Hosting Facts, Online Marketing Institute, KoMarketing, Fifty and Fifty, NN Group, InvasionApp, TechRadar, comScore, IronPaper, Business Insider, Kinesis Inc, Entrepreneur

The world has gone digital, and business has followed. It’s easier to go where your audience is than to bring them to your door, and the biggest audience lives online. Carving out your own corner of digital space with a killer website is the first step to dominating the online world, and these stats for websites can be your guide.

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Categories
SEO Web Design

The Complete WordPress SEO Plugin Mastery

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SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure that you are making every effort to get seen on the web. One of the easiest ways to give your sites a little extra boost is by implementing the right WordPress plugins.

The Problem:

Wait… I thought that finding the right SEO plugin was my problem?

You’re close. Everyone wants the one plugin that is going to single handedly cuddle their site up against that ever-desirable Google search bar. Although this result is possible, the reality is that the SEO market is becoming an increasingly competitive and saturated one. This context makes it more important than ever to have a better structured and optimized website with a search engine friendly hierarchy so that you can set yourself apart, and be ranked above your competition. Much to your dismay, that may involve a bit of a plugin stack.  

The Essential SEO Plugin Stack

Whether you’re building sites for clients, or your own business, mastering SEO will be the key to growing and sustaining a strong online presence.  Fortunately, we know how to get you there.

There are 7 critical pieces to the SEO puzzle. To start, you NEED an overall on-site SEO plugin to cover the basics, such as: meta tags, sitemaps, robots, etc. Then, there are an additional 6 complementary sections for plugins that will offer that competitive edge that you’re looking for:

  1. On-site SEO
  2. Mobile Optimization
  3. Broken Links
  4. Speed
  5. Security
  6. Image Optimization
  7. Rich Snippet

It is true that it’s a bit of a catch 22 when it comes to plugins and website speed, being that the shear volume of plugins being used will have an impact on the website speed. However, by using the right stack to build your SEO, the benefits will outweigh the harms.

Let’s dive in.

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1. On-site SEO Plugins

An on-site SEO plugin will be the foundation of your infrastructure. For your convenience, we narrowed it down to only 2 contenders, Yoast SEO and All in One SEO Pack.

These 2 plugins have both been around for a decade already, and are still at the top of the food chain.

Yoast SEO

Price: Free with Paid Premium Option

Elevator Pitch:

Through walk-throughs and advanced settings, Yoast is the one stop shop for beginners and experts alike. Featuring sitemaps, title and meta descriptions, and the ability to connect Google Search Console, this plugin does everything to please users and search engine spiders alike.

With built in content and SEO analysis, Yoast can also insure that your content is always killer (in Google’s eyes as well as prospect’s eyes). By upgrading to premium, you also gain access to a local SEO extension which adds a local schema markup to your web pages.  Other premium features include video and news extensions.

Key Features:

  • Most used SEO plugin on market with 5M+ active installs
  • Thousands of daily downloads
  • Effectively combines content and SEO
  • Uses JSON_LD for local
  • 5 star-rating across nearly 20,000 reviews on WordPress.org
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All in One SEO Pack

Price: Free with Paid Premium Option

Elevator Pitch:

All in One SEO Pack is the original SEO plugin that works out-of-the-box for beginners with advanced features for developers. XML sitemaps and overridable meta descriptions/keywords allow users to optimize their SEO efforts.

This plugin is also highly durable being that it is translated into 57 languages and works well with a variety of other plugins. All in One provides local SEO recommendations and keyword ranking for users as well.

Key Features:

  • The ONLY free plugin to provide SEO Integration for e-Commerce sites, including WooCommerce
  • Over 3M active installs
  • 4.5 star-rating across 500+ reviews on WordPress.org

The On-site SEO Winner

Yoast SEO. Industry experts and Vendastians all agree that Yoast is essentially the modern-day standard when it comes to WordPress SEO plugins. The free version will accommodate users of all levels of expertise and ensure all of your bases are covered.

2. Mobile Website Optimization Plugins

This SEO factor earned itself a priority seat due to the fact that Google is now favoring outlets that are running on AMP code. Google announced just last month, January 2018, that it would begin prioritizing pages with fast mobile loading speed in their search algorithm. What this means is that mobile optimization will now be a high ranking factor in every sites overall SEO performance on Google.

This makes it more critical than ever to have your sites optimized for mobile. Considering that the majority of browsing these days is conducted from mobile devices, it just makes sense.  

AMP for WordPress

Price: Free!

Elevator Pitch:

Ever get frustrated when you’re trying to look something up on your phone and it takes 3 full days to load? We all lead pretty busy lives, and just don’t have time for that nonsense.  

By using AMP for WordPress, you can ensure that your prospects never give up hope as a result of a slow mobile site. By creating AMP content, which Google is now factoring into SEO rankings, this plugin caters to the needs of major AMP consumers such as Google Search.

Key Features:

  • Built by WordPress, not a third party, so compatibility is not a concern
  • Many 1 star reviews, and a 3.5 star overall rating on WordPress.org
  • 200,000+ active installs (best in class)
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AMP for WP

Price: Also free!

Elevator Pitch:

These guys also spared no creativity in terms of naming themselves, but I guess that there’s no harm in getting to the point either…

AMP for WP is pretty straight-forward and simply adds AMP functionality to your WordPress site to improve mobile site speed through search engines (like Google!).

Key Features:

  • 100,000+ active installations
  • 4.5 star user rating on WordPress.org (best in class)
  • Yoast (and other SEO) plugin integration

The Mobile Optimization Winner

AMP for WP (the latter—these 2 are damn confusing). The reality is that both of these plugins are going to meet your mobile optimization needs, but it just feels like AMP for WordPress (the loser) has not put as much effort into customer satisfaction. Installs are declining and 1-star ratings on WordPress.org almost pair those of the 5 stars; which might be cause for some concern, ex:

Not what you want to see…

3. Broken Link Plugins

Links are kind of like family photos—sometimes they just go bad. Pages can be deleted, a site that you link to may vanish, or someone might move a post or page without updating others.  These actions can all cause broken links.

And there is NOTHING worse than hitting a “404 Page not found” when you’re trying to find a new photographer for your family pictures.  

By managing broken links on your site, you can mitigate user frustrations, questions of credibility, lost conversions, and damage to your SEO ranking. Yes, broken links factor quite heavily into your SEO ranking.

Broken Link Checker

Price: Free!

Elevator Pitch:

Broken Link Checker scans your posts, pages, comments, blogs, and custom fields to detect links that don’t work, images that may be missing, and link redirects. This parsing can take some time as it verifies each and every link tied to your site. Once completed, it will present you with a list of broken links so that you can manage redirects and prevent prospects and customers from losing interest or losing track of you.

Key Features:

  • Has not been updated in 6 months…customer service?
  • 500,000+ active installs (by far best in class)
  • 4 star rating across nearly 400 reviews on WordPress.org
  • Offered in 30 languages
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The Broken Link Winner

Only one candidate, and only one winner. Use this plugin, it will save your customers and prospects a lot of headache, and it will help optimize your overall SEO.

4. Speed Plugins

Page speed is a huge factor in search rankings because it a huge factor in user experience. Google recommends pages load in less than a half second, and that’s not always easy to achieve.

To tie into the above AMP category, this element has actually never been more important with Google recently announcing that page speed is now a ranking factor for mobile searching (where most searches occur).

I have offered up 2 site caching alternatives that will have a substantial impact on site load times, particularly with high volumes of traffic.

WP Fastest Cache

Price: Free, the best price.

Elevator Pitch:

With most of the functionality automated, and active page statistics, the WP Fastest Cache plugin is very user friendly. It creates a static html file so that high quantities of traffic do not produce slow render times on your site, and offers numerous options for managing cached files. It also comes with minify html and css options so that users can decrease the size of pages and css files.

Key Features:

  • Does not yet support WordPress Multisite
  • 5 star rating and over 500,000 active installations
  • Offered in 17 languages
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W3 Total Cache

Price: Free, always.

Elevator Pitch:

W3 Total Cache improves SEO and user experience by reducing download times and increasing performance. W3 comes with a host of caching options, minification features, as well as various security features. It also offers improved server performance to help weather those high traffic periods.  

Key Features:

  • Only 9 out of 108 issues resolved in the past 2 months
  • 4.5 star rating and over 1 million active installs (best in class)
  • Used by many large companies such as AT&T

The Speed Winner

This is actually a really tough one. I am going to crown W3 Total Cache as the victor for now due to the sheer volume of active users and the number of industry experts that swear by it. However, WP Fastest Cache is an excellent caching plugin, and is growing in popularity and downloads, so it would also make for a great alternative should you choose it.

5. Security Plugins

Security is a factor that owns varying degrees of concern. If you are a financial institution or a related field of business, security will likely hold a much greater precedence in your site infrastructure.  

The primary impact of a security plugin for other business demographics is in regards to an SSL certificate (https). This certificate helps your site maintain rank on search providers and is rumoured to become a requirement for google sites in the near future. An SSL certificate can also directly translate to growth in rank, while also encrypting user data – an essential component on many websites.

Besides, who wants to be hacked by some sneaky black hat spammer?

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Wordfence Security

Price: Free with Premium Option

Elevator Pitch:

Wordfence Security was built for the specific application of WordPress sites. It includes an endpoint firewall and malware scanner, as well as a Threat Defence Feed that insures that Wordfence is always up to date with the newest firewall rules, malware signatures, and malicious IP addresses it needs to keep your site safe.

Key Features:

  • 2M+ active installs (best in class)
  • 5 star rating across over 3000 reviews on WordPress.org
  • User friendly feeds to monitor performance

The Security Winner

We decided to keep it simple on this one being that Wordfence Security is all-around best in class. This plugin is a favorite by industry experts worldwide, so it will surely meet your firewall and malware needs in the free version—with the option to pay for premium as you grow.

6. Image Optimization

The images that you utilize on your site build can have a huge impact on user experience as well as click and conversion rates. However, it is critical that you don’t forget to use an image optimization plugin to reduce image sizes (often up to 50%), and therefore page sizes, to boost your SEO rankings by greatly increasing page speed and user-friendliness.

There are hundreds of compressors, but really only a couple in the runnings.

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Smush Image Compression and Optimization

Price: Free with Pro Option

Elevator Pitch:

Smush, seems like a fitting name right? This plugin does the bulk of the heavy lifting for you, so you really don’t need to stress about a steep learning curve. Smush automatically cuts the size of all of the images on your site to provide speed and quality. It also now allows for image resizing and is compatible with numerous other plugins on the market.

Key Features:

  • 5 star rating and over 1 million active installs (best in class)
  • Huge benefits for mobile speeds
  • Highest performance reserved for paying customers only

Short Pixel

Price: Free with Paid Premium

Elevator Pitch:

Short Pixel is on this list as a result of its cheaper premium option in comparison to the other image optimizers on the market. This plugin will accomplish relatively the same as Smush, but nearly all of these image optimization plugins are drastically limited in the free versions.  

Therefore, if you find yourself growing, and in need of something more than what these free versions can offer, Short Pixel has one off the most affordable paid rates on the market, and will still reach upwards of 60% optimization.

Key Features:

  • They have resolved every single issue that has been reported to WordPress.org in the past 2 months (can somebody say customer service?)
  • 4.5 star rating across nearly 300 reviews
  • Also offers huge benefits for mobile site speeds
  • One click bulk optimization (major time saver)

The Image Optimization Winner

Being that I recognized each of these plugins for different benefits, they are both winners in their own light. Smush is a near unanimous favorite for basic free image optimization, and ShortPixel is a great alternative if you are ready to take that first step into the realm of “paid plugins,” but don’t necessarily want to invest the capital that Smush or many others require.

7. Rich Snippet Plugins

What is a Rich Snippet?

Rich snippets are the fields that spice up your search result listing. You know those sites that have pictures and external ratings linked into their descriptions? There is less sorcery involved than you may have thought.

What’s special about this plugin is that you don’t have to write any code what-so-ever (and if your coding is anything like mine, this is a major blessing). Rich Snippet plugins present fields that you fill in, and the plugin automatically generates the code and tags for you.

Many website developers might not consider rich snippets an important tool in terms of SEO, but I’ll tell you why this interaction is important. Although rich snippets do not directly help you rank, they do provide increased visual appeal to your SERP result as you approach that first page of google. This visual appeal will likely increase your click through rate (CTR) which will then cause you to rank higher in terms of SEO.

It’s as simple as that.

All In One Schema Rich Snippets

Price: Free

Elevator Pitch:

Want to add review, event, product, recipe, video, article, or other schemas to your site snippet?  All In One Schema Rich Snippets makes it possible in a highly user-friendly format so that you can make your site more interactive and improve your click through rates.

Key Features:

  • 70,000+ active installs (by far best in class)
  • 4.5 star rating across 100+ reviews on WordPress.org
  • Helps Facebook display proper information when users share your links on Facebook

The Rich Snippet Winner

I know, I did it again…to date, All in One Schema Rich Snippets has more or less monopolized the market, and is your best choice if you want to master all of the categories of SEO on your WordPress build.

Conclusion

Seven is the number of plugins you are going to need to have a world class SEO optimized site:

  1. Yoast SEO
  2. AMP for WP
  3. Broken Link Checker
  4. W3 Total Cache
  5. Wordfence Security
  6. Smush or ShortPixel
  7. All In One Schema Rich Snippets

And one is the page number of Google results that you will likely find yourself on the keywords that matter most if you leverage this plugin combination.

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