For businesses looking to promote content and grow their audience, there are two primary options: Facebook advertising and boosted posts. Both have their advantages and disadvantages, so it is important to understand the differences between them before investing any money in either.

Facebook Ads are created in the Ads Manager platform, where you can customize your ad format and target specific audiences. You can also track conversions from your ads and adjust your targeting or budget accordingly.

Boosted posts are organic posts that you share with your followers on your page feed. You can choose to boost these posts, allowing you to reach a larger audience than just those who follow your page. However, boosting does not provide custom targeting options for different audiences like ads do, so it is best used for campaigns with a broad focus.

Overall, both Facebook Advertising and Boosted Posts have their pros and cons depending on the type of campaign you are running. Consider each option carefully before making a decision as to which one best meets the needs of your business.

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