3 Tips to Make Your Website Actually Useful
Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to...
What is Programmatic Advertising?
The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound...
What is Content Marketing and Why Does It Matter?
In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses...
Digital Customer Service: the 10 Cornerstones
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame...
5 Reasons SEO is Essential for Website Success
SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t...
How to Use Paid Ads to Grow Your Facebook Following
So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the...
Critical Data For Online Business Listings
Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to...
30 Digital Advertising Statistics for Businesses
While the world of online marketing has expanded far beyond paid ads, it still plays a very important role in generating revenue and business. Digital ads is the top of the “new advertising stack,”...
What is Digital Advertising and Why Does It Matter?
Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered...
7 Social Media Tactics for Businesses That Struggle With Social
A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your...