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How to Hashtag

How to Hashtag

Hashtags are an essential tool for increasing the visibility of your posts on social media. Adding a relevant hashtag or two to your posts can help them reach the right people and get more engagement from your target audience. Here are some tips to help you...
Copyright Online and Fair Use in Social Media

Copyright Online and Fair Use in Social Media

With the vast amount of digital content available online, it is important to be aware of copyright laws and how they relate to sharing content on social media. Here are some tips that will help protect your rights as well as ensure you don’t infringe on someone else’s...
Facebook Advertising vs. Boosted Posts

Facebook Advertising vs. Boosted Posts

For businesses looking to promote content and grow their audience, there are two primary options: Facebook advertising and boosted posts. Both have their advantages and disadvantages, so it is important to understand the differences between them before investing any...
3 Tips to Make Your Website More Effective

3 Tips to Make Your Website More Effective

Your website is the heart of your online presence and the most important part of any digital marketing strategy. Having a site that not only looks good but is actually useful, can have a major impact on your business success. Here are three tips to help make your...
What is Programmatic Advertising?

What is Programmatic Advertising?

Programmatic advertising is an automated form of digital ad buying that uses advanced technology to purchase ads on behalf of a business. It eliminates manual processes, such as manual bidding and budget tracking, and streamlines the entire process — from media...